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Project: Cooper & Kid

Built with :

  • WordPress - Headless CMS
  • Keap - CRM
  • ReactJs
See it live

About Cooper & Kid

Cooper & Kid first launched as a subscription box for dads as one of the first and few parenting brands speaking to men. Over the years we discovered that many moms, teachers, nannies, homeschoolers and grandparents are subscribing and using the Cooper Kits, too.

Responsibility

For Cooper & Kid, I was responsible for building the frontend, building the infrastructure to support Wordpress as a headless CMS as well as connecting to Keap to be used as a CRM.

Solutions

Custom Signup Flow

A tailor-made signup flow was made in order to maximize client conversion rates. It consists of 6 steps, each uniquely designed to make the signup process very simple, quick, and easy for the customer to finish and proceed with the purchase.

Upselling capabilities

At the end of the form, depending on the options selected, a specific upsell product will be displayed for the user to choose whether or not to add it to their cart or not.

Integration with Keap - InfusionSoft

Integration with Keap that is used for email marketing purposes

© This project was done with the help of Black Bird Marketing